How do Elementary School “WH” words change the meaning of the digital marketing world?
Do you ever wonder how the digital marketing industry has evolved to be what it is today? What are some of the biggest changes that have occurred over time? The use of interrogative words in headlines, for one.
As humans, we tend to respond more readily to questions than statements or other directives. When a headline contains an interrogative word like “who,” “what,” “where,” or “when” and no direct answer is given within the content, readers are left with unanswered questions.
You won’t believe me!! Here I got something which will blow your mind.
I learned these WH-WORDS in Elementary school.. But never thought it would take 14.1% of my attention, as a content creator.
I was reading some Good kind of stuff and find out the relevance of Wh-words from 2017–2020.
It all started with a Keyword research which is the key!! Everybody said.
It has much in it like long-tail, short-tail, etc.. etc..
Indeed, Researchers found that 14.1% of searches in Google were conducted via a question keyword. I am Amazed!! When I came to know this from @NeilPatel blog
For a more clear -cut understanding let’s move to chart
As you can see, the most common types of question keywords were:
“How” (8.07%),
“What” (3.4%),
“Where” (.88%),
“Why” (.82%),
“Who” (.6%), and
“which” (.33%).
The increment of Wh-words from the classroom to the digital marketing world (2017–2020)
Generally, the overall percentage of question-based search queries has gone up. In 2017 it was 13.41% and it went up to 14.52% in 2020.
The word “How” displays as the most used Wh-word in the question keywords. Here is the chart showing importance of “HOW” from 2017–2020.
The big change though was “how” related keywords went up consistently each year. From 7.68% in 2017 to 8.61% in 2020.
Did you use most of the question-related-keyword while creating content?
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