“The Power of Play: Unleashing the Marketing Potential of the Thriving Gaming Industry in India”

Astha Dangayach
2 min readApr 11, 2023

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Are you ready to join the gaming revolution in India?
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The gaming industry in India has been on an incredible rise in recent years, with an impressive compound annual growth rate (CAGR) of 22.1% between 2016 and 2021.
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From a valuation of $1.2 billion in 2020, the industry is projected to reach $3.7 billion by 2024, indicating the immense potential that the gaming industry holds in India.
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In particular, mobile gaming has dominated the Indian gaming market, accounting for a whopping 85% of total gaming revenue in 2020. Games like PUBG, Free Fire, and Call of Duty have contributed significantly to this growth.
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But it’s not just about playing games anymore. The rise of e-sports has created new opportunities for professional gaming leagues and tournaments, with the PUBG Mobile India Series being the first-ever e-sports tournament in India in 2020 with a prize pool of INR 50 lakh.
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Online gaming platforms like Paytm First Games, MPL, and Ludo King have also played a pivotal role in the growth of the gaming industry in India. They offer a wide variety of games and the ability to connect with other players worldwide, making gaming more accessible and inclusive.
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As the Indian gaming industry continues to soar, the opportunities for growth and innovation are endless.
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Will you join the ranks of gamers in India and be a part of this exciting journey?
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So, the question is, are you ready to explore the world of gaming and be a part of the rapidly growing industry in India?

#growth #india #gamemarketing #opportunities

Statistical data for Indian Gaming Industry
The Rise of the Gaming Industry in India

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Astha Dangayach
Astha Dangayach

Written by Astha Dangayach

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Experienced marketer, brand consultant & strategist with a passion for gamemarketing. Creating innovative campaigns and sharing insights on branding & strategy.

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